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Professionals - ICON Cope


ICON  launched in Harrow:  

In September 2023  ICON was launched in Harrow with a webinar on Preventing Abusive Head Trauma in Infants.

ICON is an effective evidence-based programme designed to provide information to parents and carers about infant crying, including how to cope, where to get support and so reduce stress and prevent abusive head trauma in babies.

Some cases Abusive Head Trauma can happen as a result of a parent or carer losing control when the crying becomes too much to cope with. Infant crying peaks at 6 – 8 weeks of age which coincides with research findings that Abusive Head Trauma tends to occur when babies are aged between 2 – 4 months.

The ICON programme aims to prevent Abusive Head Trauma through a consistent message of information and support parent and carers around this crucial time.

The ICON programme consists of five core brief ‘touchpoint’ interventions by health professionals giving the same consistent message to parents and carers that reinforce the ICON message:

Infant crying is normal

Comfort methods can help

Ok to walk away if the baby is safe and the crying is getting to you

Never ever shake a baby

Find out more on the ICON website  –  (

ICON Week Highlights Newsletter October 2023